Learnmarketingnet explains the marketing environment which is made up of the internal environment, macro environment and micro environment.
The overall market environment for a business is made up of the macro environment that consists of broader societal influences and the microenvironment which includes company related influences.
Marketing environment includes the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with customers microenvironment. “the marketing environment comprises a microenvironment and a macroenvironment what happens in these environments is largely uncontrollable by firms but can have a significant impact on organisational performance” (jobber and fahy, 2009: 48.
The marketing environment the marketing environment surrounds and impacts upon the organization there are three key elements to the marketing environment which are the internal environment, the microenvironment and the macroenvironment. Micro environment the micro environment is made up of factors that are close to the firm and affect it on a 'day to day' basis usually these factors interact with the firm or are involved in the same industrymicro environment examples include customers, banks and trade unions as they all interact with the firm.
What is a marketing environment marketing environment deals with the variables or influences of the internal and external environment of an organization these factors collectively affect the company’s ability to cultivate and maintain strong customer relationships marketing environment explained the marketing environment comprises of two important components.
A marketing department functions in a sales environment that is impacted by factors external to the organization and therefore beyond its control these factors are either macroenvironmental or microenvironmental forces. While microenvironment has a direct impact on the business activities, the macro environment is a general business environment, which influences all business groups at large it is important to learn the business environment, so as to understand the effect of various forces on business.
The internal marketing environment of a firm comprises all those factors which are inside firm marketing activities, including the firms' employees, firms policies, firms capital assets, firms organizational structure and its products and services. Components of marketing environment• internal environment : forces and actions inside the firm that affect the marketing operation composed of internal stake holders and the other functional areas within the business organization• external environment • macro environment • micro environment 4.